Domain Authority Checker
Check any website’s authority score, a free Moz DA/PA alternative, plus its referring domains and backlinks. Instant, powered by live data.
- ✓ 0: 100 authority score
- ✓ Referring domains & backlinks
- ✓ Any website
- ✓ Free, no signup
Authority is shorthand for how much search engines are likely to trust a website, based largely on its backlink profile. This free tool gives any domain an authority score out of 100, a comparable alternative to Moz’s DA/PA, alongside its referring domains and backlinks, so you can benchmark against competitors.
Instant authority score
A single 0, 100 number to gauge a site’s overall strength.
Benchmark competitors
Compare your authority to the sites you’re trying to outrank.
Free DA/PA alternative
Get an authority read without a paid Moz subscription.
Check Any Domain’s Authority
Enter a domain to see its authority score, referring domains and backlinks.
Free tool · up to 3 checks per day. Powered by live search data.
How It Works
Enter a domain
Type your website or a competitor’s.
Click check
We pull live authority and backlink data.
Compare
Benchmark the score against your competitors.
What Is Domain Authority?
Domain Authority (DA) is a score, originally from Moz, that predicts how well a website can rank, based mainly on its backlink profile. Higher is better. Our tool gives a comparable 0, 100 authority score using a live backlink index, so you can gauge strength without a paid subscription.
How to Use Authority Scores
Authority is most useful for comparison. Check the sites ranking for your target keywords, if their scores are much higher than yours, you’ll need to build authority through content and links to compete. Watch the trend and the gap to competitors rather than obsessing over the exact number.
Authority Isn’t Everything
A high authority score helps, but relevance, content quality, technical health and, for local businesses, your Google Business Profile and citations all matter too. Authority is one signal among many.
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Frequently Asked Questions
Is this domain authority checker free?
Yes, it’s free with a fair-use daily limit, and no signup.
Is this the same as Moz DA?
It’s a comparable alternative. Moz DA is Moz’s proprietary metric; our score is derived from a live backlink index and scaled 0, 100 to serve the same purpose.
What’s a good authority score?
It’s relative, compare against your competitors rather than a fixed target. Outranking them usually means matching or beating their authority.
How do I increase my authority?
Earn quality backlinks from relevant, trustworthy sites, publish strong content, and keep your site technically healthy. That’s exactly what our local SEO service does.
Why Do It Manually?
Raising your authority takes real, ongoing work, quality content and genuine links. Let our team build your authority and rankings, done for you.
Browse All Free Tools →Check My RankingDomain Authority Checker
Authority scores are estimates made by third parties, not figures published by Google. They summarise how strong a site's link profile looks compared with others. Useful as a comparison, meaningless as a target.
They get misused constantly. Agencies report the score rising as though it were an outcome, when it is a proxy for one, and the score can climb while enquiries do nothing at all.
For local search it matters less than people assume. A well maintained profile with genuine reviews will regularly outrank a stronger site in map results, because the map pack weighs different things entirely.
How to use it
- Enter a domain to see its authority estimate.
- Compare against direct competitors rather than a target number.
- Look at where their links come from, not the score alone.
- Weight it lightly for local rankings. It matters more for ordinary web results.
Why it matters
Knowing the number stops it being used against you. When somebody quotes an authority score as proof of progress, understanding what it measures lets you ask what happened to enquiries.
Questions people ask
Is authority a Google ranking factor?
No. Google publishes no such score. These are third party estimates of link strength.
What score should I aim for?
None. Compare with competitors if useful, but chasing the number is chasing a proxy.
Does it matter for map rankings?
Less than proximity, categories and reviews. A weaker site with a better maintained profile regularly wins locally.