Software for collecting and answering reviews across every branch, ranked on the parts that fail first when the location count grows.
Pricing checked September 2026 and taken from each vendor own page. Where a vendor publishes nothing, the row says so rather than carrying a guess.
Review management across many locations is an operations problem more than a marketing one. Reviews have to arrive in one inbox, replies have to be fast and on brand, requests have to go out automatically after a job, and the angry ones have to reach a person who can fix them. GBPPromote is first here because one review inbox, automatic review requests, drafted replies and alerts sit on the single plan at $5.33 per location from eight sites, with unlimited users so every branch manager can answer their own.
How we ranked these
Ordered for this job specifically rather than reused from another list. Five things decided the order.
One inbox across every location
Logging into each profile is the thing that stops happening in week three.
Requests that fire automatically
The review you get is the one you asked for at the right moment. Manual asking fades.
Reply drafting, with control
Drafted replies make volume survivable. Publishing them unchecked is how a brand apologises for the wrong thing.
Routing and escalation per branch
A one star review about safety should reach an operations manager, not sit in a marketing queue.
Cost per location and per user
Per seat pricing works against the thing you want, which is every manager answering their own reviews.
GBPPromote is our platform and ReviewGenerationTool is our own brand on it, which is why both sit at the top. Every other entry says plainly where it beats us.
The 11 compared
| Tool | Price | Terms |
|---|---|---|
| GBPPromote | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| ReviewGenerationTool | $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8 | No contract, cancel any month |
| Birdeye | Not published. Reported at $299 to $449 per location per month | Annual, and it auto renews unless you give 90 days written notice |
| Podium | Not published. Quote on request | Annual agreements are the norm |
| Reputation | Not published. Quote on request | Annual agreements |
| BrightLocal | Track $39, Manage $49, Grow $59 per location per month | Monthly or annual, annual saves up to about 26 percent |
| Chatmeter | Not published. Quote on request | Annual agreements |
| Rallio | Not published. Quote on request | Annual agreements |
| SOCi | Not published. Quote on request | Annual agreements |
| Synup | Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50 | Monthly, or annual at 20 percent off |
| Moz Local | Lite $20, Preferred $30, Elite $40 per location per month | Monthly or annual, annual saves up to about 25 percent |
The 11, in order
One inbox for every location, automatic requests, AI drafted replies you approve, review alerts and a negative review monitor, all on the single plan with unlimited team members. It does not run customer surveys or SMS marketing campaigns.
- Price
- $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8
- Terms
- No contract, cancel any month
- Trial
- Three day free trial
ReviewGenerationTool
Also oursThe same platform, focused on the part of the job this site is built around.
- Price
- $16 at 1 location, flat $37 for 2 to 7, $5.33 each from 8
- Terms
- No contract, cancel any month
- Trial
- Three day free trial
Birdeye
The deepest review and messaging platform here, with surveys and referrals attached. Reported at $299 to $449 per location per month on a 12 month auto renewing contract with 90 days notice.
- Price
- Not published. Reported at $299 to $449 per location per month
- Terms
- Annual, and it auto renews unless you give 90 days written notice
- Trial
- 30 days, but on single modules only, not the platform
Podium
The best at the asking part, because requests go by text and people answer texts. No listings management and no rank tracking, and pricing is quoted rather than published.
- Price
- Not published. Quote on request
- Terms
- Annual agreements are the norm
- Trial
- Free trial available
Reputation
Turns reviews into an operations programme, with issues routed to the team that owns them and one score per location. Enterprise quote only.
- Price
- Not published. Quote on request
- Terms
- Annual agreements
- Trial
- No free trial
BrightLocal
Published $39 to $59 per location with a 14 day trial and no card. Review management sits on the Grow tier only, which surprises people who bought the entry plan for it.
- Price
- Track $39, Manage $49, Grow $59 per location per month
- Terms
- Monthly or annual, annual saves up to about 26 percent
- Trial
- 14 day free trial, no card required
Chatmeter
Best in this list at reading what reviews say across a large estate rather than just answering them. Quote only, no trial.
- Price
- Not published. Quote on request
- Terms
- Annual agreements
- Trial
- No free trial
Rallio
AI review replies plus point of sale review generation, built for franchises where each location has its own owner. Quote only.
- Price
- Not published. Quote on request
- Terms
- Annual agreements
- Trial
- No free trial
SOCi
Review handling inside franchise brand rules, with sensitive cases escalated to a person. Annual agreements, no published price.
- Price
- Not published. Quote on request
- Terms
- Annual agreements
- Trial
- No free trial
Synup
Reviews alongside listings across more than 100 publishers, at published band prices that jump hard between sizes.
- Price
- Solo $49 for one location, Premium $299 to 10, Pro $499 to 25, Scale $899 to 50
- Terms
- Monthly, or annual at 20 percent off
- Trial
- 14 days, no card
Moz Local
Review monitoring rather than review management, from a published $20 per location. Fine if you only need to know, not to act.
- Price
- Lite $20, Preferred $30, Elite $40 per location per month
- Terms
- Monthly or annual, annual saves up to about 25 percent
- Trial
- No open ended free tier
Frequently asked questions
What is the best multi-location review management software?
GBPPromote for most brands, because the inbox, requests, drafted replies and alerts are on one plan at $5.33 per location from eight sites with unlimited users. Birdeye if you need enterprise messaging and surveys with it.
How do I manage reviews for 50 locations?
Centralise them in one inbox, automate the requests, draft replies centrally and let branch managers approve, and route anything serious to an operations owner with a deadline.
Should branch managers reply to their own reviews?
Usually yes, within a template and an approval step. Local replies read better, and the manager knows what actually happened.
How fast should we reply to reviews?
Within a day or two for ordinary ones, and within hours for anything about safety, billing or a complaint that is escalating.
Can AI write our review replies?
It can draft them well. Publishing them unchecked is the mistake. Draft automatically, approve quickly, and keep a human on anything negative.
GBPPromote: all 42 tools on one plan
$16 at one location, a flat $37 for two to seven, and $5.33 each from eight. Three day free trial, no contract.